Public Runners
Project: Brand Identity, Content Creation & Social.
Project Scope
Brand Identity
Creative Direction
Content Creation
Graphic Design
Social
Public Runners is a Mount Maunganui based running community. Focusing on community, movement & self improvement.
Public is a passion project led by Untitled creative director Ben Parry. When building the Public identity we carefully considered who their audience was & how we wanted to capture their attention. We developed a bold word mark & combined this with bold type, a striking use of orange & high contrast visuals.
Untitled handles on going creative direction & shoots weekly content for the Public community.